You can follow five basic steps in focusing your message on social media for maximum effect: (1) Target your subject; (2) stick to subjects you know; (3) select the materials you will use; (4) let your message ripen in your mind; (5) organize your message.
Target your audience
Decide what you want your audience to do in response to your communication. If you’re making a lecture, do you want your audience laughing, crying or make them aware about a new product in town? You might want to do several of those things, but one objective should predominate. Otherwise your audience will be confused.
Remember that the subjects of communication are related to needs and wants and the satisfaction of needs and wants. If you don’t need or want anything, there’s no reason to communicate. Sometimes, communication itself is the principal need.
If you build your message on the needs of your audience, you are choosing the strongest possible subject. If you can address people’s needs in a way that lets them know that you’ll satisfy them, and you’ll get the response you desire.
Stick to the subject you know
Any field of endeavour in life, your audience rating goes up in direct proportion to your knowledge of the subject. You must not be an all rounder. Learn to always tailor your message to a particular subject regardless of the social media platform you are using.
Usually , the subjects you know the most are the ones that reflect your deepest interests. You’ll always be more impressive and effective when you are communicating about subjects in which you have vital interest.
In workplace, too, it’s important that you know what you’re talking about, good social media strategist know where their expertise begins and ends. They don’t mind sharing their expertise with people.
Don’t take on a subject that you can’t deal with adequately in a reasonable amount of time. This often requires nothing more than determining what people want to know or what they need to know, and confining your message to those points. Or it may require that you break your subject down into manageable subjects and deal with them one at a time.
Collect all the materials you need
The more you know about a subject, the more forcefully you can present your message. So your first step is research.
On some subjects you may already be up to speed. Your research will only fill in the nooks and crannies and refresh your memory.
On some subjects, you’ll need to do extensive research. Cast a broad net. You’ll want to focus your information later,but initially your task is to gather all the facts that you can.
As you gather information, keep in mind the main thrust of your communication. Assemble everything you need to make a strong case. Collect quotes, specific examples, research data, and anything else that will support your position or help clarify it.
Let your message ripen in the mind
Horace, the ancient Roman poet and satirist, uttered a truth that people of all ages have learned to their chagrin: “once a word has been allowed to escape, it cannot be recalled.”
That is why it’s wise to sleep on important communications. Give them time to ripen in your mind a chance to examine them and respond to them. How will it sound to the audience you’re trying to reach? Are you sure that’s the best way you can say it? Are you sure the result it will bring are the results you want?
Organize your message
Every communications spring from the process of organizing. You have to organize your ideas, then express them in sentences, which consist of words assembled in an organized fashion.
Casual conversations is only loosely organized. We speak spontaneously as ideas form in our minds, giving very little thoughts as to how we will express ourselves.