Do you want to copy write like a boss in 2020?
If your answer is “Yes”, this article is a starting point to a blissful journey of copywriting. Copywriting is one of the most essential elements of effective online marketing.
The art and science of direct-response copywriting involve strategically delivering words (whether written or spoken) which get people to take some form of action.
Copywriters are some of the highest-paid writers in the world, but to become a truly proficient and profitable copy expert, you’ll need to invest time and energy in studying the craft. No matter how long you work with a blunt axe, it won’t sharpen itself. Time provides you with the opportunity to improve, but only new knowledge and constant practice guarantee your improvement.
A copywriter aims to market information using words. Copywriting is re-arranging words to make things sell better. It’s salesmanship in text form.
The following must be given focus in other to have a successful copywriting campaign.
Headline: A catchy headline is a real sauce when it comes to copywriting. An attractive headline is like the outlet of a beautiful house; it draws attention first without knowing how the interior is arranged. A good headline does 85% of the job in copywriting. With a very good sales copy and a poor headline, people will not read your copy.
Examples of cool headlines: Let me teach you how to make more money, create your outcome, Gimme your money let me shop for you.
People’s Oriented: A good copywriter must know how to speak to the mind of the reader. Diligent research must be carried out to know how to speak to the reader’s need than his own need. His/her intention must not be too obvious. Your single job is to trigger emotions.
The key to getting someone to read is one sentence at a time, so by that sentence that they want to read the next. In other words, you say it is how you get there. Marketing is about the customer and not the seller. Applying copywriting strategies help you sell to your customers. Everything you write should have a call to action after all.
Be a good researcher: One of the important skills that a competent copywriter must possess is the ability to carry out research. There is nothing more powerful in marketing than intimately understanding a customer’s pain points and desires. Diligent research is needed to make a campaign successful.
Below is an example of a Copy template.
Template – For Copywriters
A copywriter is a master of the words and clearly, I don’t need to tell them how to write an email.
However, if you’re just starting up, maybe this template will help.
Hi [Client’s name],
My name is [your name] and I’m a freelance copywriter.
I just saw your job posting on [name of the website] and noticed that there’s an opening for a blog article writer in your business blog.
I’ve been working online as a freelance writer for [number of years] years and I managed to help develop several great and successful blogs for my clients.
Not to brag, but I also have multiple articles published on popular authoritative websites such as [mention and link to the websites]. Have a look and see if my writing style fits your blog’s strategy.
I understand that getting a lot of shares on social media is just as important as optimizing articles for search engines. And I use a handful of tools to make sure to target both those areas.
If you like, I can come up with some topics and ideas for great articles for your blog.
[Your email signature]